‘Tis the Season…To Tackle Industry Challenges

“It’s the most wonderful time of the year, with kids jingle belling and everyone telling you to be of good cheer, It’s the most wonderful time of the year”.

Yes, I think for most of us, that is one of our favorite Christmas songs (originally by Andy Williams, but done by hundreds of other artists through the years).  And it is that time of year again!  Time to deck the halls, wish everyone season’s greetings, pray for peace on earth, exclaim joy to the world and say good tidings to you.  It’s time for Santa and gift giving and card sending and candy making and family traditions.  And most importantly it’s time for remembering and celebrating the true reason for the season.

It is time to give thanks and reflect on the past year, and without a doubt, I am truly blessed.  I’m blessed with a wonderful loving family, good health and to work for a great organization with people that are the best in the business.  It is also time to wish others peace and joy, good tidings and prayers; which brings me to the reason for this post.

This is supposed to be a stress-free, happy and exciting time, but I’m not sure that is the case for physician practices today.  We are in a very turbulent time for the industry.  There is 5010, the year-end attestation for Meaningful Use funds, the coming of ICD-10 and the threat of major Medicare reimbursement cuts.  I would classify those as anything but “exciting” and “joyful”.

I have many friends that are physicians, and of course I know many more that are our customers, and each and every one of them went into medicine because they wanted to make a difference.  They wanted to serve.  They wanted to help people.  I think you will agree with me when I say, it is often a challenge for physicians to focus on the medicine, and care of patients, in today’s world.

What other industry or profession are you required to basically learn a foreign language in order to get paid?  Physicians must know CPTs, ICD9s, modifiers, HCPCs in order to bill for their services.  There is also HIPAA, understanding EOBs and the constant fight with insurance companies to prove that you, not only provided the service, but you provided the right service.  Add to all that sick, tired, impatient, nervous, anxious and scared patients.  Sound like the perfect job?

So here’s my Christmas wish and prayer – that doctors can get a break, take a breath and have a stress free holiday season.  I know it can’t be easy doing what they do every day; working the long hours so you and I can be cared for and healthy.  And for that I say “Thank you” from all of us at Greenway.  I also promise that we will continue to work with you, and for you, in order to make life a little easier.  We will work on your behalf in Washington, to innovate and provide better solutions and provide the best service in the business.

Again, from all of us at Greenway Medical, Merry Christmas!

Thanks and God Bless,

E

Follow me on twitter @EGrunden

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